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Monday, November 9, 2026Nov 9

Dalton-based USFloors brings innovation to market, gets first license partner

The COREtec hardwood floor displayed here takes multi-layered luxury vinyl flooring and puts a tested-and-approved waterproof core at the center. The new type of flooring was developed by USFloors in Dalton.
The COREtec hardwood floor displayed here takes multi-layered luxury vinyl flooring and puts a tested-and-approved waterproof core at the center. The new type of flooring was developed by USFloors in Dalton. The COREtec hardwood floor displayed here takes multi-layered luxury vinyl flooring and puts a tested-and-approved waterproof core at the center. The new type of flooring was developed by USFloors in Dalton.

COREtec technology is here, and it’s improved a segment of the floor covering market that’s existed for 30 years and which finds itself in increasingly high demand.

Developed by Dalton-based USFloors, COREtec takes multi-layered luxury vinyl flooring and puts a hardy, tested-and-approved water-proof core at the center.

With greater resistance to moisture and a more stable core, COREtec eliminates some of the old drawbacks to luxury vinyl and laminate floors — like swollen seams and susceptibility to moisture-induced bucking and discoloration.

“So you can have that kind of rigid plank that installs like laminate, but it can go in areas where you can’t normally put laminate,” said Gary Keeble, product and marketing manager as USFloors.

USFloors has introduced COREtec to the flooring industry and is currently trying to secure a patent number for the technology.