Skip to main content
Saturday, November 14, 2026Nov 14

Siblings turn a lifetime of plant knowledge into business

Photo by Jennifer McNally / Siblings Dan and Laura Hagler at Wooden City restaurant.
Photo by Jennifer McNally / Siblings Dan and Laura Hagler at Wooden City restaurant.

Working with plants is second nature to Dan and Laura Hagler.

The brother-sister duo grew up in a world where something was always growing. Raised by a mother who was a florist and master gardener, and a father who was a farmer, they picked up their plant smarts almost by osmosis — watching, asking questions and getting their hands dirty.

Growing up, friends started referring to them as “the plant people,” asking them for advice.

“When I joined a fraternity, I was probably the only brother in a house of 40 fraternity members that had plants in their room in college,” Dan laughs. “So it has kind of followed us throughout our lives.”

Today, the siblings co-own Plant Keepers, a boutique plant design and maintenance business that got its start during the pandemic. During the years when social interactions were limited, houseplants reached new levels of popularity, giving people a way to nurture something and find comfort at home.