NASHVILLE, Tenn. (AP) – Trent Reznor is in a race with technology, from the way he presents his music to fans on the road to how he approaches his job as chief creative officer at Beats Electronics.
Reznor’s Nine Inch Nails are preparing for a North American co-headlining tour with Soundgarden that starts Saturday in Las Vegas. It’s the fourth leg of a yearlong tour for Reznor, and the 49-year-old singer has reinvented the show to offer Internet-savvy fans something new.
“This will be the fourth kind of radically different production we’ve pulled off this cycle, and it’s been a pain in the ass frankly,” Reznor said.
But the idea of doing the same thing “over and over for a whole year felt like it would be a little tedious for the audience, and probably would get old for us,” he said. “So we came up with a strategy that might be more exciting for all parties involved.”
Gone are earlier production elements, including a unique and visually arresting lighting display during an arena run last year. They have been replaced with a show designed to fit in more intimate amphitheaters with nothing hanging from the rafters.