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Cavaliers to wear Goodyear logo on jerseys next season

FILE - In this Feb. 25, 2017, file photo, the Goodyear blimp flies over the track during a NASCAR Xfinity series auto race at Daytona International Speedway, in Daytona Beach, Fla. A person familiar with the contract says the NBA champion Cleveland Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season. The team will announce a multi-year sponsorship deal with Akron-based tire manufacturer, said the person who spoke on condition of anonymity because the Cavs and Goodyear are not disclosing any details in advance of a Monday, May 15, 2017, news conference. (AP Photo/Phelan M. Ebenhack, File)
FILE - In this Feb. 25, 2017, file photo, the Goodyear blimp flies over the track during a NASCAR Xfinity series auto race at Daytona International Speedway, in Daytona Beach, Fla. A person familiar with the contract says the NBA champion Cleveland Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season. The team will announce a multi-year sponsorship deal with Akron-based tire manufacturer, said the person who spoke on condition of anonymity because the Cavs and Goodyear are not disclosing any details in advance of a Monday, May 15, 2017, news conference. (AP Photo/Phelan M. Ebenhack, File) FILE - In this Feb. 25, 2017, file photo, the Goodyear blimp flies over the track during a NASCAR Xfinity series auto race at Daytona International Speedway, in Daytona Beach, Fla. A person familiar with the contract says the NBA champion Cleveland Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season. The team will announce a multi-year sponsorship deal with Akron-based tire manufacturer, said the person who spoke on condition of anonymity because the Cavs and Goodyear are not disclosing any details in advance of a Monday, May 15, 2017, news conference. (AP Photo/Phelan M. Ebenhack, File)

By Associated Press 1 min read

CLEVELAND (AP) – The Cavaliers will roll with Goodyear next season.

The defending NBA champions on Monday announced a multiyear corporate sponsorship deal with Goodyear that will have the players wearing the tire giant’s iconic winged-foot logo on their jerseys starting next season.

The Cavaliers think the Akron-based manufacturer is a perfect partner, partially because of the local tie-in with superstar LeBron James, who also is from Akron. During a news conference, the Goodyear blimp circled above Quicken Loans Arena.

Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2017-18 season. Philadelphia, Boston, Sacramento, Utah and Brooklyn all have similar corporate partnerships.

The Cavaliers and Goodyear also announced a $1 million donation to Cleveland and Akron public schools.