When rebranding campaigns become something bigger than just a simple logo change
A new logo can signal change, but it can't create it.

A new logo can signal change, but it can't create it.

* Founders: Ethan Poliner, Jack Washburn, Jesus Miranda and Cooper Martin

When a truckload of more than 2,000 polyurethane pumpkins arrived at Rock City Gardens in late June, the staff understood the assignment: Get to carving.

You -- yes, you -- are already a leader.

Business leaders are used to making tough decisions. Who should be hired? What's the best way to innovate? Which investments make the most sense?

Who better to give leadership advice than leaders themselves? We asked several of Chattanooga's top executives to share what they've learned about leadership -- the mistakes that shaped them, the traits they look for in their own employees, and how they cultivate company culture. Experience offers wisdom that can't be found in a textbook -- but it can be found in the pages ahead.

Business owners lose valuable time and resources to manual, repeated tasks. Supernal AI handles those items around the clock so no lead or customer falls through the cracks, while humans are freed up to pursue more meaningful work.

CHI Memorial volunteer uses storytelling skills to connect hospital’s community

Doctor’s groundbreaking work transformed UT College of Medicine Chattanooga

Physician focuses on liver care research bringing cutting-edge care to local patients
