Call it a luxury, call it a necessity. Either way the spa industry continues to expand and see an increase in revenue as clients seek ways to relax and momentarily escape.
“Spas are not about luxury — they’re about recharging your battery, taking time to renew and learning how to take care of yourself,” Lynne McNees, president of the International Spa Association, has said. “The key is to take the information you learn at the spa, and incorporate it into your daily routine at home.”
As have other industries, spas have been suffering in the recession, and in an effort to move away from the image of being a luxury, some are adapting their marketing strategies to keep spa goers coming back.
Stephanie Hudgens, owner of In the Buff Day Spa, said it’s about positioning during tough times.
“We are trying to position ourselves to our clients as something they can’t do without,” she said. “It’s really about how you treat people when they walk through the door.”