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Wednesday, November 11, 2026Nov 11

Face-lift: New Brainerd Road zoning would change parking, greenspaces

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OTHER MAJOR CHANGESSIGNS• Disallowed: Pole-mounted signs, internally-lit box signs, mass-produced neon, off-premise billboard signs• Allowed: On-building, window and monument signs• Window signs: Must not occupy more than 20 percent of window area• Monument signs: Must not exceed six feet tall, 10 feet wide (60 sq. ft.)BUILDINGS• 18 feet: Minimum height requirement• Allowed: Brick, stone, glass, architectural metal pane systems and concrete masonry materials• Disallowed: Pre-engineereed metal buildings. Aluminum siding, vinyl siding and synthetic rock limited

photo Brainerd Road Overlay Zone concept by the Chattanooga/Hamilton County Regional Planning Commission.

Brainerd Road will look very different if proposed new zoning requirements are enacted in the Brainerd area.

Green spaces, pedestrian lanes and parking in the back of storefronts will take the place of asphalt flats, low buildings and the forest of signs that currently clutter the busy corridor.

That’s according to a staff presentation outlining the Brainerd Road Overlay Zone concept to the Chattanooga/Hamilton County Regional Planning Commission.

If things go smoothly, the concept could become a city ordinance by late summer, requiring all new developments, and some old ones, to adhere.