A sign in a Kroger supermarket in Nashville urges shoppers to sign up for a group urging wine sales in grocery stores.NASHVILLE — Armed with a $900,000 war chest, grocery stores are blitzing television, radio and social media across Tennessee this week with ads aimed at persuading voters in 78 municipalities to say yes to allowing wine sales in food stores.
Red, White and Food, the organization behind the effort, is spending nearly $72,000 of that alone to air 15-second and 30-second spots on the four major network affiliates in Chattanooga between Wednesday and the Nov. 4 election.
That’s according to a Times Free Press review of Federal Communications Commission public file disclosures for WRCB-TV, WTVC-TV, WDEF-TV and WDSI.
Most of the television ads begin Wednesday, the first day of early voting in Tennessee, and continue through the Nov. 4 election.
Locally, referendums on allowing wine sales in grocery stores are on the ballot for voters living in Chattanooga, Collegedale, East Ridge, Lakesite, Red Bank and Signal Mountain.