Memorial Health Care System will be changing its name to CHI Memorial, part of a system-wide branding strategy launched by parent organization Catholic Health Initiatives.Memorial Health Care System will be changing its name to CHI Memorial, part of a system-wide branding strategy launched by parent organization Catholic Health Initiatives.
A new name and logo will be applied to each of CHI’s markets over the next several months, an announcement from Memorial said.
“Today’s announcement is the next step towards creating a highly-focused system that is dedicated to providing world-class health care to our community,” says Lisa McCluskey, vice president of marketing and communications.
In addition to the new name and logo, the new brand for CHI Memorial includes the theme line: “Imagine better health.”
Memorial was founded as a nonprofit hospital in 1952 and was run by the Sisters of Charity of Nazareth until 1997, when the hospital joined CHI.