The Super Bowl ad game: Celebrities, animals and humor

This image provided by Amazon shows a scene from the company's spot for Super Bowl 50, with Alec Baldwin, center right, and Missy Elliott, right. (Amazon via AP) This image provided by Amazon shows a scene from the company's spot for Super Bowl 50, with Alec Baldwin, center right, and Missy Elliott, right. (Amazon via AP)

By Associated Press February 7, 2016 1 min read

NEW YORK (AP) – The latest developments in Super Bowl commercials before, during and after the Big Game:

5:00 p.m.

Watch out for celebrities, cute animals and humor. Super Bowl advertisers are turning to a mix of tried-and-true crowd pleasers for the game’s 50th anniversary.

With a 30-second spot costing an estimate $5 million, many advertisers are skipping the crass humor to play it relatively safe.

Uplifting messages and “cause advertising” also give this year’s ads a more grown-up feel. Budweiser features British actress Helen Mirren telling people why drunken driving is a bad idea. SunTrust urges people to let go of financial stress. Colgate Palmolive tells people to “Save Water.”