In an age of immediacy, cooks want the support they need at the touch of a button, whether it’s advice, watching a how-to video, searching on their phone in-store or looking for extra help while in the kitchen. This year, Butterball is taking that support to a new level, offering for the first time the ability to text cooking questions to experts at the Butterball Turkey Talk-Line Nov. 17-24.
“It’s been more than 35 years and cooks still have the same turkey questions – where to buy, how to thaw, is my turkey done – but what has changed is the way they want to get the information,” says Sue Smith, co-director of the Butterball Turkey Talk-Line. “So, to support cooks’ evolving needs, we’re not only continuing to support with social media, updated website videos with top tips and in-person answers at 1-800-BUTTERBALL, but we’re taking our support one step further by offering 24/7 texting for the first time.”
Nearly one in three first-time cooks said they’d text the Butterball Turkey Talk-Line for cooking help. Therefore, Butterball is offering 24/7 text help Nov.17-24, when experts will be available to answer any cooking questions for those who text 844-877-3456.
Turkey Talk-Line experts will also be available by phone this season starting Nov. 1 and running through Dec. 24 to answer questions for those who call 1-800-BUTTERBALL (1-800-288-8372). One of the first national, toll-free consumer help lines, the Turkey Talk-Line has helped almost 50 million consumers since its first season in November 1981. The experts can answer questions from either English- or Spanish-speaking callers, as well as respond to questions via email.
Cooks can also engage with turkey experts through live chats on Butterball.com during November and December and receive real-time suggestions and advice.