The solar eclipse may darken the skies today, but it is proving to also be a bright star for sales of Moonpies made by the Chattanooga Bakery Co.
The round marshmallow treat, which is celebrating its 100th anniversary this year, has been the snack of choice for many to celebrate today's celestial event in which the moon will temporarily block out the sun across much of American, including more than 99.5 percent of the sun in Chattanooga where Moonpies are made.
Tory Johnson, marketing director for the Chattanooga Bakery Co., quipped that it was nice of Mother Nature to mark the centennial of the Moonpie with today's eclipse.
"Retail shelves are near empty, and we had to hit pause on our website we were so buried in orders," Johnston said today. "We're mighty thankful, and more than a little surprised at all this. We have shipped MoonPies coast to coast for eclipse viewing parties from Salem, Oregon and Charleston, South Carolina."
Total Solar Eclipse coverage
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- VIDEO: Time-lapse of sky darkening at Tennessee Aquarium during solar eclipse
- Wiedmer: Could watching the eclipse really cost Bama a national title?
- Solar eclipse lights up Chattanooga Bakery-made MoonPie sales
- VIDEO: NASA streaming the eclipse as it begins in Oregon
- Crowds gather for eclipse in Athens
- Traffic at a standstill on US-27 heading into Dayton [video]
- Chattanooga Bakery offers year's supply of Moonpies for best photo or tweet today
- Thousands to converge on Spring City, bracing for eclipse [photos]
- Eclipse watchers flocking to Tennessee sites
- Americans stake out prime viewing spots to see sun go dark
- Wiedmer: Eclipse an especially big deal in Hopkinsville, Ky.
- Off the Couch: Glasses on and ready for total solar eclipse
- Why is the eclipse longer in some places than in others?
- Solar eclipse viewers expected to put pressure on road systems
- How to stay healthy during the solar eclipse
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- The best way to see an eclipse is in the biggest crowd
- An eclipse chaser's guide to your first eclipse
- Experts offer advice for taking eclipse photos with your smartphone
- Eclipse times for Southeast Tennessee cities
- Eclipse gatherings around the region
- Easily-made 'pinhole projector' always an option to view solar eclipse
- Special eclipse glasses selling out quickly
- Here are 30 stellar locations for making memories during Monday's solar eclipse
- Bonnie Tyler to sing 'Total Eclipse' hit during eclipse
- More than spectacle: Eclipses create science and so can you
- Southeast Tennessee guide to the total solar eclipse [photos]
- Total Solar Eclipse expected to draw thousands to Tennessee
- 5 questions answered about the solar eclipse
- Celestial celebrations: Party planners getting ready for eclipse [photos]
- Hamilton County schools to close for total solar eclipse
- Here are 22 places in East Tennessee to watch the solar eclipse
- U.S. in rare bull's-eye for total solar eclipse on Aug. 21
- What's a total solar eclipse and why this one is so unusual
- Total solar eclipse 1st in 99 years to sweep width of US
- Solar eclipse mania spurs festivals, tours, sold-out hotels
MoonPie's online store has done more business in the past couple of weeks than it did all of last year, thanks to solar eclipse products. Chattanooga's MoonPie General Store on Broad Street is selling T-shirts with the Moonpie logo heralding "I survived the total eclipse."
The Moonpie General Store and website have already sold out of the eclipse survival kits - two pairs of eclipse-viewing glasses and four mini-MoonPies - which were recently featured on NBC News.
But the company is still offering a year's supply of MoonPies to a lucky winner who posts a tweet or photo of having fun on eclipse day with the hashtag #MoonPieEclipse.
The Columbus Technical College in Georgia is streaming today's eclipse and serving free Moonpies to add to the fun.