Asa Swift, 25, heads up three new I Love Juice Bars in Chattanooga

Asa Swift, right, operator of three new Juice Bar franchises in Chattanooga, stands with his North Market Street General Manager Hannah Snyder outside the soon-to-open Northshore location. Asa Swift, right, operator of three new Juice Bar franchises in Chattanooga, stands with his North Market Street General Manager Hannah Snyder outside the soon-to-open Northshore location.

By Tim Omarzu February 1, 2017 3 min read

In the warehouse at Dixie Produce, Asa Swift, operator of three new Juice Bar franchises in Chattanooga, holds examples of fresh produce that will be included in his healthy drink treats.

I Love Juice Bar locations

• 502 North Market St. behind Publix• At 5546 Highway 153 in a new strip mall across from Target• At 7407 Igou Gap Road Suite 113 just off Gunbarrel Road near a strip mall anchored by Target, EarthFare and Kohl’s

Asa Swift

Age: 25Job title: Account executive at Dixie Produce

Asa Swift is a 25-year-old account executive at Dixie Produce, a huge, fruit- and vegetable-filled refrigerated warehouse in downtown Chattanooga, who had an idea for his boss, Lee Pittman, Dixie Produce’s president, CEO and owner.

Swift already sold coconuts and other perishables to juice bars in Knoxville and Nashville, so he wondered, why couldn’t Dixie Produce open its own juice bars here?

“I just noticed, this is everything we’re already selling. There’s no reason that we couldn’t do this,” Swift says. “Mr. Pittman essentially gave me his blessing.”