Taco Bell is bringing back its Beefy Crunch Burrito for $1 at its Chattanooga area restaurants for the next three months as a test to see if the menu item may be brought back nationwide.
Fans of the discontinued menu item, who have urged Taco Bell for seven years to bring back the Beefy Crunch Burrito via a social media movement (Beefy Crunch Movement), vowed this week to help make the Chattanooga test successful.
The test, which began Wednesday at some franchised Taco Bell locations, will be taking place in 30 Chattanooga restaurants through mid-July to judge consumer interest in the former menu item. Depending on its success in Chattanooga, fans who have been urging Taco Bell to bring the Beefy Crunch Burrito back for the past seven years could see a permanent return for all Taco Bell units next year.
More than 68,000 people like the Beefy Crunch Facebook page – which exploded with excitement when the Chattanooga news broke with some fans planning trips to Chattanooga to buy the Beefy Crunch Burritos and others urging Chattanoogans to buy the menu item to ensure its success. One person even offered to start a GoFundMe effort to raise money to pay for more purchases of the menu item to show its appeal.
“The next 12 weeks are literally the most important weeks ever,” said Richard Axton, who has been leading the charge to bring back the Beefy Crunch Burrito since 2011 when the limited-time offering left Taco Bell’s menu for the first time. “My flight is booked. I’m coming to Chattanooga on May 6th and 7th.”