Matt Schroeder stands outside the TVA complex in downtown Chattanooga. Schroeder is co-founder and CEO of clothing company Shelly Cove.About Schroeder
* Business: Shelly Cove LLC* Job: Chief executive officer* Age: 22* Education: Covenant College* Quote: “There has been a steady incline in business. It kind of took off more than expected.”
Matt Schroeder says he had a couple of early entrepreneurial ventures and worked at another before he and his parents landed on starting an apparel company aimed at young females in 2015.
Today, Shelly Cove LLC expects to reel in seven figures in revenue in 2018, growing by a third over last year.
“We’ve got a whole lot of room to grow,” adds Schroeder, the 22-year-old company CEO who also works for the Tennessee Valley Authority in Chattanooga.
The internet-based business originally started in Jamestown, N.C., where his parents, Richard and Karen, still live. When he was growing up, his parents took him to Topsail Island, North Carolina every summer, visiting the Karen Beasley Sea Turtle Sanctuary to see the marine life which had been saved.