You’ve heard of assisted living. But what about assisted stretching?
Stretch Zone, a new healthy-living franchise on North Market Street, is part of a growing national chain that is bending the rules of how people stay fit and flexible.
Typically, a customer enters the bright and airy storefront, which opens into a room full of stretching tables, and then immediately connects with a Stretch Zone practitioner. As the Stretch Zone staff member manipulates the customer’s body, communication is key.
“OK, that’s too far,” a customer cautions as her practitioner bends her leg. A little later, “Oh, I think I went deeper that time with that stretch,” she affirms, as her hamstrings are stretched.
The two talk about health and fitness goals and the customer (ideally) leaves feeling lighter, more limber and more capable of daily tasks.