Trader Joe’s resumes in-store food samples
Trader Joe’s stores have brought back the company’s beloved free samples after a years-long hiatus due to the pandemic.
In the company’s podcast released Monday, hosts shared that “demo is back,” the term the California-based grocery chain uses to describe its in-store offerings for shoppers to taste its often rotating and seasonal inventory.
“It hasn’t been possible to offer a lot of product samples in our stores over the past few years, but we are bringing it back with a new approach,” Tara Miller, Trader Joe’s director of words and phrases and clauses, said in the podcast. Her co-host said that would mean a greater focus on new products.
One person on Twitter said the samples coming back was a sign that the “world is healing.”