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Whistle Express to add more Chattanooga car washes

Staff Photo by Dave Flessner / Cars are cleaned Monday at the Whistle Express car wash on Signal Mountain Road. The owners of the growing car wash chain united all of its locations under a common brand of Whistle Express. The company plans to open 50 more car cashes in the next year.
Staff Photo by Dave Flessner / Cars are cleaned Monday at the Whistle Express car wash on Signal Mountain Road. The owners of the growing car wash chain united all of its locations under a common brand of Whistle Express. The company plans to open 50 more car cashes in the next year. Staff Photo by Dave Flessner / Cars are cleaned Monday at the Whistle Express car wash on Signal Mountain Road. The owners of the growing car wash chain united all of its locations under a common brand of Whistle Express. The company plans to open 50 more car cashes in the next year.

By Dave Flessner 5 min read


Two years after entering the Chattanooga market by acquiring the former Surf’s Up Car Wash sites in October of 2021, Magnolia Wash Holdings has washed away the Surf’s Up name and consolidated all of its growing number of conveyor car washes under its Whistle Express banner.

Among more than 100 current locations the Charlotte, North Carolina-based company operates, there are currently eight Whistle Express locations in Southeast Tennessee, and company CEO Jose Costa is eager to add two to four more locations in the Chattanooga market within the next couple of years.

“I joined the company about 20 months ago, and we had 16 different brands (acquired through purchases and developments across the Midwest and Southeast),” Costa said in a Zoom interview Monday. “Like any good growing retail business, we wanted to be unified under one banner and after spending some time analyzing all of our brands we could use, we picked Whistle Express as our name.”

On Monday, Magnolia Wash Holdings announced all 107 of its existing stores — and about a dozen preparing to open later this month — are now displaying the Whistle Express name.