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Thursday, November 12, 2026Nov 12

$55 million assisted living facility planned for Chattanooga’s East Brainerd area

Staff photo by Mike Pare / A yellow planning notice sign sits in front of a vacant house on Morris Lane on Tuesday. A company is planning a 120-unit assisted living and memory care facility.
Staff photo by Mike Pare / A yellow planning notice sign sits in front of a vacant house on Morris Lane on Tuesday. A company is planning a 120-unit assisted living and memory care facility. Staff photo by Mike Pare / A yellow planning notice sign sits in front of a vacant house on Morris Lane on Tuesday. A company is planning a 120-unit assisted living and memory care facility.


A new assisted living and memory care operation appears headed to Chattanooga as a company has won approval from a city planning board for a proposed $55 million facility.

Harmony Senior Services will run the 120-unit site when it’s built at East Brainerd Road and Morris Lane, said Joe Conver in an interview Monday.

“We’ll start within the next year,” he said after the Chattanooga-Hamilton County Regional Planning Commission OK’d the project. The Chattanooga City Council still needs to give final approval to the facility that will sit near the East Brainerd Publix shopping center.

Conver, who works for the development side of the business, said construction of the three-level, 89,000-square-foot location will take 18 to 22 months. It will go up on a 7-acre tract that’s mostly vacant except for a few boarded up houses.