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Sunday, November 15, 2026Nov 15

New Dalton logo seeks to capture the fabric of the community

City of Dalton / A rendering by Confluence design consulting firm shows the new logo for Dalton, set to go into use next year.
City of Dalton / A rendering by Confluence design consulting firm shows the new logo for Dalton, set to go into use next year.

Dalton will roll out a new city logo sometime next year, joining Chattanooga in receiving updated branding.

Bruce Frazier, the communications director for the city of Dalton, said via email the logo is not yet in use. It’s expected to be rolled out into emailed and printed communications, among other things, in the first quarter of 2025.

He said there are no specific plans as to when exactly in the first quarter of 2025 the logo will launch.

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Dalton’s current city logo has been used for decades and depicts an oval shape with three brightly colored carpet rolls coming out toward the viewer, Frazier said.