TikTok will begin labeling content created using artificial intelligence when it’s uploaded from outside its own platform.
TikTok says its efforts are an attempt to combat misinformation from being spread on its social media platform.
“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” the company said in a prepared statement Thursday. “Labeling helps make that context clear—which is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year.”
The move is part of an overall effort by those in the technology industry to provide more safeguards for AI usage. In February Meta announced that it was working with industry partners on technical standards that will make it easier to identify images and eventually video and audio generated by artificial intelligence tools. The efforts would include Facebook and Instagram users seeing labels on AI-generated images that appear on their social media feeds.
Google said last year that AI labels are coming to YouTube and its other platforms.