Amazon Prime Video’s “Thursday Night Football” package averaged 13.22 million viewers in 2024, a 13% increase over last season.
The 16-game package, which included a game on Black Friday, drew 91.1 million unique viewers in the United States for at least one of the games, according to Nielsen. That is a sizable increase over the nearly 72 million who watched the first season of “TNF” in 2022.
According to Nielsen, 11 games averaged more than 12 million viewers, five more such games than last season. All of the games averaged at least 10 million for the first time.
The median age of Prime Video’s audience was 49 years old, 6.7 years younger than the average median age of viewers watching the NFL on Sunday (55.7) and 14.3 years younger than audiences who watch prime-time programs on broadcast television (63.3).
The Detroit Lions’ 34-31 comeback victory over the Green Bay Packers on Dec. 5 averaged 17.29 million viewers, making it Prime Video’s most-watched game since taking over the package formerly handled by NFL Network. The Dallas Cowboys’ 20-15 win over the New York Giants on Sept. 26 averaged 16.23 million.