The creator economy is one of the biggest developments of the digital age.
Over the past decade, advertisers have funneled billions of dollars into paying social media users with large followings to promote anything from beauty products to new albums. Goldman Sachs predicts the sector will be worth nearly half a trillion by 2027.
Atlanta startup founders and brothers Ameer and Anthony Brown are taking advantage of this growth. Turning their focus to the music industry, the two have created a platform to provide infrastructure within the convoluted network of influencers, marketing agencies and record labels all trying to do business with one another.
Breakr, as it is called, consolidates many of the administrative tasks each party must complete on disconnected services into one platform. It provides payment-processing software, real-time metrics on social media performance, a search and discovery engine and other customer relationship management tools, to both ends of the business deal.
Launched in 2020, the music technology startup is now valued at $20 million and backed by high-profile investors such as Salesforce CEO Marc Benioff and recording artist Nas.