The newly formed agency in charge of policing rules in the remade college sports system has hired Major League Baseball executive Bryan Seeley to be its CEO.
The College Sports Commission announced Seeley as its new leader Friday night, shortly after U.S. Judge Claudia Wilken granted final approval of the $2.8 billion House v. NCAA settlement.
The settlement of a federal antitrust lawsuit allows schools to directly pay players for using their name, image and likeness in endorsement deals. It also allows players to receive NIL payments from third parties.
The new commission will be in charge of making sure schools adhere to the rules, which call for a $20.5 million cap on all payments. It is also setting up a clearinghouse to evaluate third-party deals worth $600 or more.