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Thursday, October 29, 2026Oct 29

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The Trump family’s next venture, a mobile phone company

Donald Trump Jr. participates in the announcement of Trump Mobile, in New York's Trump Tower, Monday, June 16, 2025. (AP Photo/Richard Drew)
Donald Trump Jr. participates in the announcement of Trump Mobile, in New York's Trump Tower, Monday, June 16, 2025. (AP Photo/Richard Drew) Donald Trump Jr. participates in the announcement of Trump Mobile, in New York's Trump Tower, Monday, June 16, 2025. (AP Photo/Richard Drew)

NEW YORK (AP) — If Trump watches or sneakers or bibles aren’t your thing, the family business just added another product to show your support for the U.S. president: mobile phones.

The Trump company announced Monday a new business, Trump Mobile, that will offer cell service in a licensing deal and sell gold phones by the summer. It’s the latest in a string of new ventures struck despite mounting ethical concerns that the U.S. president is profiting off his position and could distort public policy for personal gain.

Eric Trump, the president’s son running The Trump Organization in his absence, suggested the pitch is patriotism, emphasizing that the phones will be built in the U.S. and the phone service will maintain a call center in the country as well.

The announcement follows several real estate deals for towers and resorts in the Middle East, including a golf development in Qatar announced in April. A $1.5 billion partnership to build golf courses, hotels and real estate projects in Vietnam was approved last month, though the deal was in the works before Trump was elected.

Trump has already used the main regulatory agency that will oversee Trump Mobile in personal disputes.