Rock City has released a traffic study at the center of its plan to build a gondola sky lift up Lookout Mountain in what the company called the first in a series of documents it hopes will address concerns from neighbors.
The tourist attraction made public the study conducted by national engineering consultant Kimley-Horn in a bid to increase the transparency of its data and claims ahead of a final vote from the City Council in Lookout Mountain, Georgia.
The process of getting a zoning amendment approved has tested what the privately owned local company is willing to disclose about its operations and plans.
Rock City released the study after residents questioned the study’s central claim that the gondola would reduce 2,800 car trips up and down Ochs Highway, the mountain road driven by virtually all visitors.
“We’re committed to listening to our neighbors,” Rock City spokesperson Pepper Raper said in a phone call. “To be more transparent, we figured we’d give it to them directly.”