The Atlantic Coast Conference and the Big 12 reported record revenues for the 2024-25 athletic year, though those continued to lag behind massive gains for the Big Ten and the Southeastern Conference, their peers in the Power Four.
In annual 990 tax filings this month, the ACC reported nearly $826.5 million in revenue and a sixth straight year with a record total, while the Big 12 reported $610.9 million. That covered from July 2024 through June 2025, coinciding with national realignment that formed four superconferences as the Pac-12 suffered a mass exodus.
The ACC paid an average of nearly $47.1 million to 14 football-playing members receiving full-distribution shares, up from some $45 million the previous year. The Big 12 paid an average of close to $39.5 million, marking a slight decline.
By comparison, the Big Ten and SEC both crossed the $1 billion mark in total revenue for that same season, with the Big Ten paying an average of nearly $79.9 million to full-share members while the SEC came in at nearly $72.4 million. Those numbers were reported by the Big Ten earlier this month and the SEC in February.
In the ACC, new additions California and Stanford (from the Pac-12) and SMU (from the American Conference) received reduced shares (an average of $19.9 million) as part of deals to join the league, while Notre Dame receives a partial share ($18.1 million) as a football independent but a member in other sports.