Nashville is planning to pour $60 million into Super Bowl LXIV while expecting a greater return on the investment than any event the city’s ever held, according to the Nashville Convention and Visitors Corp.
Much of the title game budget is expected to be funded through the city’s tourism-related tax revenue, and the rest will come from public-private partnerships managed by the host committee chaired by former Gov. Bill Haslam and CBS broadcaster Jim Nantz. The host committee and Music City Major Events Board, chaired by Haslam, will raise money through corporate sponsorships, hospitality packages and private donations.
The Convention and Visitors Corp. could not give a final figure Wednesday on the amount of sales tax revenue set to go toward the game, saying it is too early in the process.
The committee will use a new state law allowing it to tap excess tax revenue of more than $30 million from Nashville’s tourism development zone to hold the National Football League’s title game in 2030.
Most of the $60 million is to be spent on city services, public and private safety and security, transportation, local staffing, practice facilities, decorations and marketing and stadium operations.