NEW YORK (AP) – Carnival Corp. is launching three TV programs about travel, vacations and cruising that will air on ABC, NBC and The CW networks beginning Oct. 1.
The three half-hour series will air on Saturday mornings, the company said Monday. Each show will have its own real-life narrative exploring seaside destinations, in-port adventures or the vacation experiences of real travelers.
Carnival Corp. owns more than 100 ships across 10 different cruise line brands, including Holland America, Princess, Fathom and Cunard in addition to Carnival Cruise Line. The shows will feature ships from all of Carnival Corp.’s cruise brands over the course of various episodes.
Carnival does not consider the programs infomercials, and there won’t be explicit pitches for viewers to book cruises as the programs’ stories unfold. But the shows will break for regular ads, including ads for Carnival brands, and channels airing the shows plan to sell ads for other products during the half-hour.
The shows are:
