Early into Lisa Edge’s now-30-year career, a young woman came into Edge’s jewelry shop and purchased the first piece in what would turn into a decades-long relationship. Over the years, they built such a good rapport that the woman would only buy jewelry from Edge, the store owner said.
Now, the woman’s grandchildren come to her from McMinnville, and even Texas and Florida, to buy things like engagement rings and other special gifts.
“It’s all about building trust,” said Edge. “When your customers know that they are cared for and can rely on you for the best products and services, they will want to keep coming back.”
Last week, Edge celebrated the 30th anniversary of her store, Lisa’s Gold and Diamonds, located at 501-B Alamar St. in Fort Oglethorpe. Edge attributes the business’ success to honest values and excellent customer service.
“We value making our customers happy and pride ourselves on the best quality jewelry at the best prices,” she said.