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Wednesday, November 11, 2026Nov 11

PR firm a focus in East Ridge deficit

PDF: Waterhouse and East Ridge

For any city, a $657,000 shortfall might demand an image makeover.

But records show East Ridge already had tried that for 16 months before its budget imploded, and $97,674.70 paid to Waterhouse Public Relations didn’t impress at least one watchdog resident.

“Citizens don’t want the spin, they want the truth,” Frances Pope said Thursday. “Don’t spin it; don’t do things in the back room; be a man about what you’re doing.”

From May 2009 to May 2010, East Ridge paid Waterhouse $78,000 in regular retainers – $6,000 per month, according to city records – and $19,674.70 for “special projects.”