Tiffanie Robinson, left, and Blair Waddell talk Monday about a project to bring retailers into a row of stores on Chestnut Street just off M.L. King Boulevard.HOW TO APPLY
River City Company’s Project PopUp will award as many as eight retail startups six months of free rent on the ground floor of City Park at 800 Chestnut St. and help build out the space. To request an application, email projectpopup@rivercitycompany.com.
Downtown Chattanooga could get as many as eight new retailers by August.
River City Co., will start accepting applications today for Project PopUp, a retail incubator with about 17,000 square feet of space in the City Park building on the corner of East M.L. King Boulevard and Chestnut Street. Selected businesses will receive six months free rent from the building owner and help with facade and interior expenses from River City.
Any retail concept new to the area can apply, be it a yoga studio, restaurant, jewelry store or any other ideas entrepreneurs who want to test out downtown.
“We’re excited about putting out the applications because we know people have a million different, better ideas than we have,” said Tiffanie Robinson, River City Co.’s program manager. “Really, the sky’s the limit.”