Over the last decade, Black Friday weekend became a bona-fide sales event in the car business. In 2015, for example, it accounted for more than 18 percent of all car deals made that month.
But Black Friday isn’t the sales juggernaut it once was.
Just as other retailers now push “Early Black Friday” sales right after Halloween and online brands hype their Cyber Monday specials, carmakers have morphed Black Friday into Black November – and beyond. In 2017, Black Friday weekend represented less than 14 percent of the month’s sales. Edmunds analysts expect this downward trend to continue this year.
For car shoppers, the trend translates to greater flexibility and less stress. Here’s what you need to know about getting a great deal.
THE LEFTOVER EFFECT