A newly-launched local stationary bike company is moving into the Chattanooga Choo Choo to launch the city’s first spin-only studio as well as sell its popular retail product.
Echelon plans to move into the Choo Choo this summer, launching a spin studio for local residents that will be filmed and shown live to its global customers who have bought the stationary bike and software for their homes.
“You get all the value of any stationary bike out there, but we have an affordable price point,” company marketing director Chrissy Will said. “It’s really for everyone. Fitness is not a status symbol. It’s a lifestyle. I also think having the app and the instructors makes us different.”
Local customers can join the Choo Choo location – a spin class centered gym equipped with the company’s bikes – while customers around the world can purchase the bikes for their homes. Those with the bikes can then download an app, pay a monthly fee and join any of the live classes being filmed in Chattanooga. They are also able to download old classes, stream scenic rides and sync music play lists. More than 6,500 customers have downloaded the app and registered for the software.
The company sells two models: Flex Bike Ultra and Echelon Connect.