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Wednesday, November 11, 2026Nov 11

Internet firms winding up for a fight on ‘net neutrality’

FILE - In this Feb. 26, 2015, file photo, Federal Communication Commission Commissioner Ajit Pai speaks during an open hearing and vote on "Net Neutrality" in Washington. Tech companies are readying for a showdown with a Republican-controlled government over threats to net neutrality, a key issue for them and their users. (AP Photo/Pablo Martinez Monsivais, File)
FILE - In this Feb. 26, 2015, file photo, Federal Communication Commission Commissioner Ajit Pai speaks during an open hearing and vote on "Net Neutrality" in Washington. Tech companies are readying for a showdown with a Republican-controlled government over threats to net neutrality, a key issue for them and their users. (AP Photo/Pablo Martinez Monsivais, File) FILE - In this Feb. 26, 2015, file photo, Federal Communication Commission Commissioner Ajit Pai speaks during an open hearing and vote on "Net Neutrality" in Washington. Tech companies are readying for a showdown with a Republican-controlled government over threats to net neutrality, a key issue for them and their users. (AP Photo/Pablo Martinez Monsivais, File)

NEW YORK (AP) – Internet companies are readying for a showdown with telecoms and a Republican-controlled government over a policy near and dear to their hearts: net neutrality.

Net neutrality basically prevents broadband providers from playing favorites or steering users toward (or away from) particular internet sites. Under rules enacted during the Obama administration, the likes of Comcast and Verizon – which offer their own video services they’d very much like subscribers to use – can’t slow down Netflix, can’t block YouTube, and can’t charge Spotify extra to stream faster than Pandora.

Broadband companies hate the net neutrality rules, and they have an ally in new Federal Communications Commission chairman Ajit Pai, who has repeatedly called the regulations a mistake. Pai could launch the process of unwinding the rules as early as Wednesday, according to reports.

EARLY TECH RESISTANCE

The government may downgrade federal prohibitions on anti-consumer and anticompetitive actions to voluntary commitments by internet service providers. The internet industry, which considers net neutrality essential for its business, isn’t standing still – and it may be keeping some of its most potent tactics in reserve.