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Tuesday, November 10, 2026Nov 10

Scratch and sniff: Arcade Marketing expands Amnicola site

photo Edith Amos checks on a machine making “scratch and sniff” labels at Arcade Marketing. The company produces most of the cosmetic and fragrance samples that are used in magazines and mailings in the United States.

ABOUT ARCADE

The company, which traces its Chattanooga roots to 1902, is owned by Visant Corp. of Armonk, N.Y.

Arcade Marketing, which makes fragrance and cosmetics test samples in Chattanooga for magazines and advertising samplers, is expanding its Amnicola Highway footprint.

The company’s parent, Visant Corp., has purchased a 45,400-square-foot adjacent building on Amnicola where it plans to build office and laboratory space, said Bill Hoffman, Arcade’s vice president and general manager in Chattanooga.

Plans are to relocate about 45 employees from its East Main Street facilities, putting all of Arcade’s 240-person workforce at 3720 Amnicola Highway, he said.

“We’ll start renovation almost immediately,” Hoffman said.