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Wednesday, November 11, 2026Nov 11

Volkswagen official says no pickup truck on horizon for Chattanooga production plant

Image contributed by Volkswagen / The Volkswagen Tanoak pickup truck was unveiled as a concept two years ago. The pickup was seen as an extension of the Atlas family of vehicles, which is made in Chattanooga
Image contributed by Volkswagen / The Volkswagen Tanoak pickup truck was unveiled as a concept two years ago. The pickup was seen as an extension of the Atlas family of vehicles, which is made in Chattanooga Image contributed by Volkswagen / The Volkswagen Tanoak pickup truck was unveiled as a concept two years ago. The pickup was seen as an extension of the Atlas family of vehicles, which is made in Chattanooga

For pickup-loving Chattanoogans, a truck built in Volkswagen’s assembly plant in the Scenic City appears unlikely in the near future, according to the automaker.

Should a Volkswagen light truck eventually emerge for the U.S. market, a battery-powered electric one is seen as a starting point, Johan de Nysschen, VW of America’s chief operating officer, told Motor Trend magazine at the Chicago Auto Show this month.

The company official said that a pickup for the American market “is not even on the discussion” for the next five years, according to Motor Trend.

“The door is not open for a conventional approach,” de Nysschen added. “Electrification represents a new starting point for everyone.”

Two years ago, Volkswagen unveiled a pickup concept based off the Atlas sports utility vehicle (SUV) called the Tanoak. A dual-cab, short-bed concept named after a tree species native to the U.S. Pacific coast, the Tanoak was potentially seen as a third vehicle in the growing Atlas model lineup.