Skip to main content
Thursday, October 29, 2026Oct 29
Subscribe
All Sections
Search
More

This story is free to read.

Readers write: Let’s see more believing in Rossville Boulevard

Staff photo by Matt Hamilton / Traffic travels along Rossville Boulevard on July 20, 2026. Hamilton County and Chattanooga are recommending the corridor for a federal revitalization tax incentive program.
Staff photo by Matt Hamilton / Traffic travels along Rossville Boulevard on July 20, 2026. Hamilton County and Chattanooga are recommending the corridor for a federal revitalization tax incentive program. Staff photo by Matt Hamilton / Traffic travels along Rossville Boulevard on July 20, 2026. Hamilton County and Chattanooga are recommending the corridor for a federal revitalization tax incentive program.

By Community submission 1 min read

My wife, Florina, and I are the owners of Direct Flooring at 5013 Rossville Blvd.

Born and raised here in Chattanooga, I started Direct Flooring out of my basement garage in 2004.

As a young entrepreneur in a highly competitive industry, I had to stay incredibly mindful of our overhead expenses. The Rossville Boulevard corridor enabled me to establish a convenient and affordable location to build our flooring business.

(IN THE NEWS: Opportunity zone: Rossville Boulevard to be recommended for federal tax incentive boost)

Since our first building purchase in 2010, we have now grown our business to include six additional locations on Rossville Boulevard. The neighboring businesses and community have been incredibly supportive and have helped establish Direct Flooring as a top-tier flooring and installation provider in the Southeast U.S.!