A shopping card initiative that started in Chattanooga three years ago is expanding to nearby Bradley County, Tenn.
Buy it Bradley is slated to kick off in early fall with up to 75 merchants expected to sign up by Christmas, according to Amy Walker Cherry, founder and chief executive of Buy it Local.
“We’re hoping it makes a big impact,” she said.
Buy it Local has licensed the card system to the Cleveland/Bradley Chamber of Commerce, which will direct the program in that market, Cherry said.
Gary Farlow, the Chamber’s chief executive, said the shopping card makes a lot of sense to drive business to existing Bradley retailers.