Despite its initial failure in both the Chattanooga and Memphis markets, officials with The Melting Pot want to expand the fondue restaurant chain across Tennessee with new franchisees.
To entice potential restaurateurs to re-open the shuttered stores, the Melting Pot announced a plan to offer its “Path to Grow” financing for those who want operate the existing Melting Pot location in Chattanooga or Memphis but don’t have the resources needed to build a new unit.
The Melting Pot closed its Chattanooga restaurant near Hamilton Place mall in September 2012 after three years of operation. But the parent company says there is still an opportunity for the right franchisee partner to potentially reopen the former location or open a new Melting Pot restaurant at a new site in the market.
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The former Melting Pot on Lifestyle Way in East Brainerd has remained empty and store officials said a new franchisee could use that site to enter the market for only a fraction of the typical $1 million expense for a new Melting Pot store.