Google’s new lineup of phones and gadgets: A quick glance

The new Google Pixel phone is displayed following a product event, Tuesday, Oct. 4, 2016, in San Francisco. Google launched an aggressive challenge to Apple and Samsung introducing its own new line of smartphones called Pixel, which are designed to showcase a digital helper the company calls "Google Assistant." The new phones represent a big, new push by Google to sell its own consumer devices, instead of largely just supplying software for other manufacturers. (AP Photo/Eric Risberg) The new Google Pixel phone is displayed following a product event, Tuesday, Oct. 4, 2016, in San Francisco. Google launched an aggressive challenge to Apple and Samsung introducing its own new line of smartphones called Pixel, which are designed to showcase a digital helper the company calls "Google Assistant." The new phones represent a big, new push by Google to sell its own consumer devices, instead of largely just supplying software for other manufacturers. (AP Photo/Eric Risberg)

By Associated Press October 4, 2016 5 min read

SAN FRANCISCO (AP) – Google is taking a page from Apple’s playbook by making a bigger push to build its own hardware.

Rick Osterloh, head of Google’s new hardware group, said that in doing so, Google can take full advantage of capabilities it’s designing with artificial intelligence and machine learning. Apple has long designed both iPhone hardware and the iOS operating-system software that runs on it. Now, Google is doing the same with the upcoming Pixel phones running Google’s Android system.

The Pixel is one of several gadgets Google announced Tuesday in San Francisco.

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NEW PHONE, NEW BRANDING, NEW MARKETING