Divine Purity owner Cassandra Tucker stands at the counter in the store at 2035 Dogwood Drive in Chattanooga.Aromatic, conscious, therapeutic. These are the three philosophies that Cassandra Tucker lives and practices every day at her start-up business, Divine Purity.
Divine Purity is a family-run company that produces natural self-care products that aid the user in their emotional and physical well-being. Tucker, with the help of her husband and two teenage sons, left her old life as a high-risk loan processor and built her business from the ground up.
With what started off as some family and friends’ interest in a few of Tucker’s homemade self-care products, her client base slowly and steadily grew. Today, Divine Purity has more than two dozen different products ranging from candles to lotions to essential oils, and can be found all around Chattanooga.
The beginning
In 2009, Tucker and her husband took in her ailing grandmother to live with them. After a few weeks, Tucker’s grandmother was diagnosed with a multitude of terminal illnesses, including cancer, kidney failure and congestive heart failure, along with high blood pressure. She was given a mere six months to live.