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Tuesday, November 10, 2026Nov 10

Netflix promotes content chief to co-CEO; adds 10 million new subs

FILE - In this Sunday, May 6, 2018, file photo, Ted Sarandos attends the 2018 Netflix FYSee Kick-Off Event at Raleigh Studios Hollywood in Los Angeles. Netflix added a flood of new subscribers amid the coronavirus pandemic and also offered clues to a possible successor for founding CEO Reed Hastings, who on Thursday, July 16, 2020, named the company's chief content officer, Sarandos, as co-CEO. (Photo by Richard Shotwell/Invision/AP, File)
FILE - In this Sunday, May 6, 2018, file photo, Ted Sarandos attends the 2018 Netflix FYSee Kick-Off Event at Raleigh Studios Hollywood in Los Angeles. Netflix added a flood of new subscribers amid the coronavirus pandemic and also offered clues to a possible successor for founding CEO Reed Hastings, who on Thursday, July 16, 2020, named the company's chief content officer, Sarandos, as co-CEO. (Photo by Richard Shotwell/Invision/AP, File) FILE - In this Sunday, May 6, 2018, file photo, Ted Sarandos attends the 2018 Netflix FYSee Kick-Off Event at Raleigh Studios Hollywood in Los Angeles. Netflix added a flood of new subscribers amid the coronavirus pandemic and also offered clues to a possible successor for founding CEO Reed Hastings, who on Thursday, July 16, 2020, named the company's chief content officer, Sarandos, as co-CEO. (Photo by Richard Shotwell/Invision/AP, File)

Netflix added a flood of new subscribers amid the coronavirus pandemic and also offered clues to a possible successor for founding CEO Reed Hastings, who on Thursday named the company’s chief content officer, Ted Sarandos, as co-CEO.

But it was investor disappointment in the outlook for new subscribers that helped drive down the stock 9.3% to $477.89 in after-hours trading.

Sarandos, who joined Netflix over 20 years ago, will also join the Netflix board of directors. “Ted has been my partner for decades. This change makes formal what was already informal – that Ted and I share the leadership of Netflix,” said Hastings in a statement.

The company picked up 10.1 million worldwide subscribers during the April-June period, more than triple what it usually adds in that period.

The increase announced Thursday with Netflix’s second-quarter earnings eclipsed the gain of 8.3 million subscribers projected among analysts polled by FactSet. Netflix ended June with 193 million worldwide subscribers, including 70 million in the U.S. and Canada, its largest geographic market.