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Walmart launches unlimited delivery membership service in Tennessee

FILE - This Tuesday, March 17, 2020 file photo shows a Walmart in Warrington, Pa. A growing number of U.S. companies are pledging to give workers time off to vote in the presidential election this November, an effort that's gaining steam despite the government's reluctance to make Election Day a federal holiday. Walmart says it will give its 1.5 million U.S. workers up to three hours paid time off to vote.(AP Photo/Matt Rourke, File)
FILE - This Tuesday, March 17, 2020 file photo shows a Walmart in Warrington, Pa. A growing number of U.S. companies are pledging to give workers time off to vote in the presidential election this November, an effort that's gaining steam despite the government's reluctance to make Election Day a federal holiday. Walmart says it will give its 1.5 million U.S. workers up to three hours paid time off to vote.(AP Photo/Matt Rourke, File) FILE - This Tuesday, March 17, 2020 file photo shows a Walmart in Warrington, Pa. A growing number of U.S. companies are pledging to give workers time off to vote in the presidential election this November, an effort that's gaining steam despite the government's reluctance to make Election Day a federal holiday. Walmart says it will give its 1.5 million U.S. workers up to three hours paid time off to vote.(AP Photo/Matt Rourke, File)

By Staff and wire reports / Dave Flessner, compiler 4 min read

The world’s biggest retailer rolled out its subscription delivery service in Tennessee and other states on Tuesday as the battle for shoppers shifts from brick-and-mortar stores to at-home delivery of products amid the coronavirus pandemic

Walmart launched its Walmart Plus to provide delivery of groceries and other items and discounts on fuel and other items. The subscription service is available for $98 a year, or $12.95 a month, and includes a 15-day free trial period.

During the trial period, customers will be able to test the full array of benefits, including unlimited free deliveries from stores for orders of $35 or more, fuel discounts and access to tools that make shopping faster for families. Walmart Plus is priced comparably with Amazon Prime but still a bit higher than Instacart, Shipt or DoorDash.

“We can’t wait for customers to use Walmart+ as a way to keep more time on their calendars and money in their pockets,” said Janey Whiteside, chief customer officer at the Bentonville, Arkansas-based Walmart. “We designed Walmart+ to be the ultimate life hack for customers, pulling together benefits they told us would be most helpful to them today and in the future. Its usefulness will only grow from here.”

Walmart previously had a grocery service known as Delivery Unlimited – a subscription service that allows customers to place an unlimited number of grocery deliveries for a low, flat yearly or monthly fee. Current subscribers will automatically become Walmart+ members.