Joining the team: Corporations put their names on stadiums to promote image, show community support

Over the past three decades, Chattanooga has added four new sports stadiums and is looking at expanding and building another two. Collectively, the baseball, softball, soccer and football stadiums have or are projected to cost, in total, more than $150 million in a town without a major league professional or top-tiered college team.

To generate revenue for the new arenas for minor league baseball, USL League One soccer, National Independent Soccer Association, and local college and high school teams, many of these venues have sold the naming rights for the stadiums to corporate sponsors. In exchange for such corporate sponsorship, a business gets its logo plastered over the venue, usually gets multiple media references during games and often picks up goodwill from sports fans and community leaders.