published Thursday, December 8th, 2011

Coca-Cola moves formula for first time since 1925

  • photo
    This undated image provided by Coca-Cola Co. shows the company's limited-edition red can. The company is bringing back its red cans after the limited-edition white can drew complains from some Coke drinkers. The Coca-Cola Company has moved its secret formula for the first time in 86 years, taking it from a bank vault to a new repository on exhibit at its downtown Atlanta museum. (AP Photo/Coca Cola Co., Rodger Macuch)
    Photo by Associated Press /Chattanooga Times Free Press.

By HARRY R. WEBER

Associated Press

ATLANTA — The Coca-Cola Company has moved its secret formula for the first time in 86 years, taking it from a bank vault to a new repository on exhibit at its downtown Atlanta museum.

The world’s largest beverage maker says the new vault containing the formula will be on display for visitors to its World of Coca-Cola museum. However, the 1886 formula itself will remain hidden from view.

Atlanta-based Coca-Cola says the decision to move the formula from a vault at SunTrust Banks Inc. had nothing to do with the bank’s decision in 2007 to sell its long-held stake in Coca-Cola.

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