Volkswagen officials today officially opened their company’s new Chattanooga plant with the help of the child actor who portrayed Darth Vader in the automaker’s recent Super Bowl commercial.
Volkswagen CEO Martin Winterkorn said that the automaker has everything it takes to succeed in America.
“Let’s go for it,” said Winterkorn, who also was serenaded on his birthday.
The six-year-old child actor, Max Page, used “the force” to help VW officials push a ceremonial red button that opened a wall from a reception area to the main production plant.
The commercial, aired during this year’s Super Bowl, received high acclaim as it drew attention to the automaker’s ramping up its efforts in the American market through the production of a 2012 Passat at its new, $1 billion Chattanooga plant.
Mike Pare, the deputy Business editor at the Chattanooga Times Free Press, has worked at the paper for 27 years. In addition to editing, Mike also writes Business stories and covers Volkswagen, economic development and manufacturing in Chattanooga and the surrounding area. In the past he also has covered higher education. Mike, a native of Fort Lauderdale, Fla., received a bachelor’s degree in communications from Florida Atlantic University. he worked at the Rome News-Tribune before ...