published Friday, January 6th, 2012

Teacher runs Etsy site to sell homemade bead goods

  • photo
    Daisy Mae Designs' bracelets are made using smaller, "seed" beads. Crafter Sarah Stitch said using mircobeads allows her to create more intricate designs than with traditional beads.
    Photo by Contributed Photo /Chattanooga Times Free Press.

• What: Micro-beaded bracelets

• Company: Daisy Mae Designs

• Address: 10439 Sovereign Pointe, Soddy Daisy

• Website:

• Telephone: 298-7593

• Owners: Sarah Fritch

• What’s special: Although there are other jewelers who use beads in their craft, few use seed beads, which are smaller and can be stitched together rather than strung, said crafter Sara Fritch. “Out of all the craft shows I’ve been to, I’ve never seen anything else like it,” she said. “It’s like you’re sewing with beads. It’s more complicated.”

• The origin story: Fritch has been interested in crafting all her life, but she became fascinated with the use of seed beads in 2007 after taking a course in their use at White Fox Bead Studio while she was living in Maryville, Tenn. She decided to begin building a stock of inventory to sell after moving to Chattanooga shortly thereafter. Her first venue to sell her wares was at the Chatty Crafty convention Dec. 10-11. Building up sufficient stock took several years, said Fritch, who is a third-grade teacher at East Side Elementary School.

• How long does it take to make: 5-10 hours, depending on the size of the pattern.

• Where it’s sold: Exclusively through her Etsy profile, and potentially through regional craft shows, including Chattanooga Market.

• What it costs: $20-$50

• Future expansions planned: “I teach, so this is just something I’ve done in my spare time, but I’ve really enjoyed the craft show experience, so that’s definitely something I’ll pursue in the future,” Fritch said. “I’ll continue to market myself through business cards and on the Internet.”

• Lessons of the trade: “It’s OK if you make mistakes,” Fritch said. “You just start over and learn from the experience. Patience would definitely the biggest thing because it’s time-consuming.”

about Casey Phillips...

Casey Phillips has worked as a features reporter in the Life department since May 2007. He writes about entertainment, consumer technology, animals and news of the weird. Casey hails from Knoxville and earned a bachelor of science degree in journalism and a bachelor of arts in German from Middle Tennessee State University, where he worked as the features editor for the student newspaper, Sidelines. Casey's writing has earned numerous accolades, including first and second place ...

Other National Articles

videos »         

photos »         

e-edition »


Find a Business

400 East 11th St., Chattanooga, TN 37403
General Information (423) 756-6900
Copyright, Permissions, Terms & Conditions, Privacy Policy, Ethics policy - Copyright ©2014, Chattanooga Publishing Company, Inc. All rights reserved.
This document may not be reprinted without the express written permission of Chattanooga Publishing Company, Inc.