Sally Genster, president of the Birds Eye Frozen Division, announces the company's collaboration with The Partnership for a Healthier America during the Center for Disease Control's Weight of the Nation conference in Washington, DC on Monday, May 7, 2012. Through the PHA , with honorary chair First Lady Michelle Obama, Birds Eye's GenVeg campaign will encourage kids to look at vegetables in a whole new way.Photo taken by newscast for Birds Eye.(Jim Sulley/newscast)LAURAN NEERGAARD
WASHINGTON (AP) - In the battle against obesity, just about everything is on the table, from creating healthier kids' meals to nagging people to exercise.
Specialists meeting in Washington on Tuesday are looking for a blueprint on reducing America's weight problem as they debate what strategies should be a priority.
Today, just over a third of adults are obese. A government-funded study suggests that by 2030, 42 percent will be. That's not nearly as many as experts once predicted, before years of the rapid rise in obesity rates began leveling off. But Americans aren't getting thinner either.
Experts are looking beyond government policies to unusual partners. Frozen vegetable maker Birds Eye, for instance, is beginning a $6 million campaign to encourage kids to eat their veggies.