AdWeek has named Volkswagen's "The Force" commercial as its best for 2011.
"It's a triumph of fun, unadorned storytelling, which clearly goes a long way," said AdWeek. "Few ads in history have been as charming, as clever, as perfectly paced, or as well loved as this."
The VW ad that went viral February after debuting during the Super Bowl has so far attracted more than 44 million views on YouTube, AdWeek said.
"The Force," from the Los Angeles arm of ad agency Deutsche Inc., featured a child in a Darth Vader suit working his magic on his father's remote-controlled, Chattanooga-made Passat.